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How information and communication technology (ICT) service providers can win back disadopters of an earlier generation of technology when a new technology generation appears on the market.

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This page is a summary of: Winning Back Technology Disadopters: Testing a Technology Readoption Model in the Context of Mobile Internet Services, Journal of Management Information Systems, January 2017, Taylor & Francis,
DOI: 10.1080/07421222.2017.1297172.
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