Asking a doctor versus referring to the Internet: A comparison study on consumers’ reactions to DTC (direct-to-consumer) prescription drug advertising

Pingjun Jiang
  • Health Marketing Quarterly, July 2018, Taylor & Francis
  • DOI: 10.1080/07359683.2018.1514735

The authors haven't finished explaining this publication. If you are the author, sign in to claim or explain your work.

Read Publication

http://dx.doi.org/10.1080/07359683.2018.1514735

The following have contributed to this page: Professor pingjun jiang