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  1. Asking a doctor versus referring to the Internet: A comparison study on consumers’ reactions to DTC (direct-to-consumer) prescription drug advertising

    Article • Health Marketing Quarterly, July 2018, Taylor & Francis

    Professor pingjun jiang

  2. Responses to customized products: the consumers’ behavioral intentions

    Article • Journal of Services Marketing, July 2015, Emerald

    Professor pingjun jiang