What is it about?
It shows a different and more precise way of market segmentation.
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Why is it important?
The SVC envolves a useful tool for marketing and allows the design of high level market strategies. It is a must read paper for marketing professionals.
Perspectives
The development of this paper brought me a different way of thinking about market segmentation. It goes beyond the poor, incomplete and common place geographic segmentation, bringing promising perspectives for marketing practices.
Dr Solange Alfinito
Universidade de Brasilia
Read the Original
This page is a summary of: Support Vector Clustering for Customer Segmentation on Mobile TV Service, Communications in Statistics - Simulation and Computation, December 2014, Taylor & Francis,
DOI: 10.1080/03610918.2013.794289.
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