Driver response to dynamic 'freeway v.s. locat street' travel times

What is it about?

Driver diversion response to dynamic 'freeway v.s. locat street' travel time information was investigated. A discrete choice model considering heterogeneity in preference for travel time savings was developed using stated preference data.

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Why is it important?

Contributing factors influencing diversion response to dynamic 'freeway v.s. locat street' travel time information was revealed. Heterogeneity in preference for travel time savings was addressed thus enhancing the explanatory power of the developed diversion response model.