The 2010 World Cup in South Africa: A Millennial Capitalist Moment

What is it about?

This article is an analysis of the World Cup 2010 in South Africa. Heralded as a watershed moment for Africa it entailed huge expenditure of government resources on stadium and other event related infrastructure development. This article examines the failed hopes and promises of the event as a moment of national sacrifice.

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Why is it important?

This article contributes to the study of mega-events. It connects the hosting of mega-events to the contemporary age of late capitalism, global media, and the neo-liberal promise of foreign investment in the post-colonial context.