What is it about?
The number of students pursuing graduate qualifications has increased, especially in Asian countries and cities, such as China, Macao and Hong Kong. This paper examines the intent to pursue further studies among Chinese students according to the theory of planned behaviour.
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Why is it important?
Our results show that subjective norm, perceived behavioural control and attitude toward graduate studies owing to intrinsic motivation significantly affects the intent to pursue further studies. The paper also identifies the important attributes that influence students’ choice of a graduate programme. These findings can help higher education management improve the effectiveness of graduate recruitment.
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This page is a summary of: Intent to pursue further studies among Chinese Students, Educational Studies, February 2014, Taylor & Francis, DOI: 10.1080/03055698.2014.889598.
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