What is it about?

Higher education institutions are competing with one another to recruit students. As a major developing country with emphasis on human capital development, China has the largest group of tertiary students studying locally and aboard, including cross-border students in the Greater China region. This paper examines the destination choice of cross-border Chinese students.

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Why is it important?

The empirical findings reveal that the most important attributes are programme reputation, recognition of university qualifications, availability of course information, safety and cost of living in the host cities. Importance-performance analysis was applied to the survey data. Results show that students are satisfied with the safety aspect, but not with the cost of living.

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This page is a summary of: Destination choice of cross-border Chinese students: an importance-performance analysis, Educational Studies, November 2013, Taylor & Francis, DOI: 10.1080/03055698.2013.858615.
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