Once upon a time… technology: a fairy tale or a marketing story?

Cristina Mele, Francesco Polese, Evert Gummesson
  • Journal of Marketing Management, July 2019, Taylor & Francis
  • DOI: 10.1080/0267257x.2019.1648722

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http://dx.doi.org/10.1080/0267257x.2019.1648722

The following have contributed to this page: Professor Cristina Mele and Francesco Polese