University of Salerno
Professor, Business & Management
My co-authors include
Professor Cristina Mele
Once upon a time… technology: a fairy tale or a marketing story?
Journal of Marketing Management
Complexity and viability in service ecosystems
Introduction to the Special Issue on Exploring Service Science for Data-Driven Service ...
Introduction to the Naples Forum on Service Special Section
The Naples Forum on Service
systems theories supporting business and marketing decision making in emerging countries
Managing Service Quality
Viable service systems and decision making in service management
Journal of Service Management
Editorial Column—Service Research Integration and Future Directions—The Naples Forum on...
Perspective Shifts in Marketing: Toward a Paradigm Change?