Interactive effects of marketing strategy formulation and implementation upon firm performance

B. Ramaseshan, Asmai Ishak, Russel P. J. Kingshott
  • Journal of Marketing Management, August 2013, Taylor & Francis
  • DOI: 10.1080/0267257x.2013.796319

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http://dx.doi.org/10.1080/0267257x.2013.796319

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