Anthropomorphic responses to new-to-market logos

Collin R. Payne, Michael R. Hyman, Mihai Niculescu, Bruce A. Huhmann
  • Journal of Marketing Management, January 2013, Taylor & Francis
  • DOI: 10.1080/0267257x.2013.770413

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http://dx.doi.org/10.1080/0267257x.2013.770413

The following have contributed to this page: Michael Hyman, Dr Bruce A Huhmann, and Dr. Michael R. Hyman