‘They don't want us to become them’: Brand Local Integration and consumer ethnocentrism

Eva Kipnis, Krzysztof Kubacki, Amanda J. Broderick, Dariusz Siemieniako, Nataliya L. Pisarenko
  • Journal of Marketing Management, July 2012, Taylor & Francis
  • DOI: 10.1080/0267257x.2012.698634

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http://dx.doi.org/10.1080/0267257x.2012.698634

The following have contributed to this page: Dariusz Siemieniako