Distracted mind: the effects of multitasking and mind wandering on consumer memory for ad content

  • Sydney Chinchanachokchai, Brittany R.L. Duff, Ronald J. Faber
  • International Journal of Advertising, September 2019, Taylor & Francis
  • DOI: 10.1080/02650487.2019.1670536

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http://dx.doi.org/10.1080/02650487.2019.1670536

The following have contributed to this page: Sydney Chinchanachokchai and Professor Brittany R.L. Duff

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