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  1. TEACHING EYE-TRACKING AND FACIAL EXPRESSION ANALYSIS TECHNOLOGY IN AN ONLINE MARKETING RESEARCH CLASS

    Article • Marketing Education Review, February 2023, Taylor & Francis

    Dr. Sydney Chinchanachokchai

  2. Using gay models in mainstream media: an expanded match-up hypothesis perspective

    Article • Journal of Consumer Marketing, December 2022, Emerald

    Dr. Sydney Chinchanachokchai

  3. Exploring the recipients' attitudes and behaviors toward gift-giving: a cross-cultural comparison between Thailand and the USA

    Article • Asia Pacific Journal of Marketing and Logistics, December 2022, Emerald

    Dr. Sydney Chinchanachokchai

  4. Rethinking Sustainable Tourism Management: Learning from the COVID-19 Pandemic to Co-Create Future of Krabi Tourism, Thailand

    Article • Sustainability, September 2022, MDPI AG

    Dr. Sydney Chinchanachokchai

  5. A tale of two recommender systems: The moderating role of consumer expertise on artificial intelligence based product recommendations

    Article • Journal of Retailing and Consumer Services, July 2021, Elsevier

    Dr. Sydney Chinchanachokchai

  6. TEACHING ARTIFICIAL INTELLIGENCE AND MACHINE LEARNING IN MARKETING

    Article • Marketing Education Review, January 2021, Taylor & Francis

    Dr. Sydney Chinchanachokchai

  7. Angry Birds vs. Sudoku: How Different Types of Tasks in Multitasking Affect Ad Memory and Mind Wandering

    Article • Journal of Current Issues & Research in Advertising, December 2020, Taylor & Francis

    Dr. Sydney Chinchanachokchai

  8. A consumer socialization approach to understanding advertising avoidance on social media

    Article • Journal of Business Research, March 2020, Elsevier

    Dr. Sydney Chinchanachokchai

  9. Distracted mind: the effects of multitasking and mind wandering on consumer memory for ad content

    Article • International Journal of Advertising, September 2019, Taylor & Francis

    Dr. Sydney Chinchanachokchai, Professor Brittany R.L. Duff

  10. The superstitious journey of Thai lottery gamblers

    Article • Journal of Marketing Management, September 2018, Taylor & Francis

    Dr. Sydney Chinchanachokchai, Dr Elizabeth Crosby

  11. Exploring Different Types of Superstitious Beliefs in Risk-Taking Behaviors.

    Article • Social Marketing Quarterly, March 2017, SAGE Publications

    Dr. Sydney Chinchanachokchai

  12. The effect of multitasking on time perception, enjoyment, and ad evaluation

    Article • Computers in Human Behavior, April 2015, Elsevier

    Dr. Sydney Chinchanachokchai

  13. The Devil is in the Details: When Holistic Thinkers React Negatively to Incongruent Information

    Article • Contemporary Management Research, February 2015, Academy of Taiwan Information Systems Research

    Dr. Sydney Chinchanachokchai