What is it about?
A theoretical-empirical study with real company data shows results that explain the phenomenon.
Featured Image
Why is it important?
It is the first study to empirically demonstrate the marketing-finance-marketing relationship with a large sample of business data and to explain it.
Perspectives
We use the Operant Behavioral to explain the results.
Dr Rafael Barreiros Porto
Universidade de Brasilia
Read the Original
This page is a summary of: The Marketing Firm as a Metacontingency:Revealing the Mutual Relationships between Marketing and Finance, Journal of Organizational Behavior Management, September 2019, Taylor & Francis,
DOI: 10.1080/01608061.2019.1666774.
You can read the full text:
Contributors
The following have contributed to this page
