All Stories

  1. Impression management through social media: impact on the market performance of musicians’ human brands

    Article • Journal of Product & Brand Management, February 2024, Emerald

    Dr Rafael Barreiros Porto

  2. Unraveling corporate brand equity: a measurement model based on consumer perception of corporate brands

    Article • Journal of Modelling in Management, January 2024, Emerald

    Dr Rafael Barreiros Porto

  3. Country of brand origin positioning and financial performance: effects on internationalized companies from an emerging market

    Article • International Journal of Emerging Markets, July 2021, Emerald

    Dr Rafael Barreiros Porto

  4. How marketing balances the battle between premium and regular products? Brand sales dynamics in an emerging market

    Article • International Journal of Emerging Markets, April 2020, Emerald

    Dr Rafael Barreiros Porto

  5. The relationship between marketing investment and financial results of firms.

    Article • Journal of Organizational Behavior Management, September 2019, Taylor & Francis

    Dr Rafael Barreiros Porto

  6. The impact of marketing on firm’s financial output

    Article • Managerial and Decision Economics, July 2019, Wiley

    Dr Rafael Barreiros Porto

  7. Is naming brands in English worth doing? Effects of foreignness and country of origin on brand equity

    Article • Brazilian Business Review, November 2018, Fucape Business School

    Dr Rafael Barreiros Porto

  8. Por que as empresas realizam aquisições com frequência?

    Article • Revista de Contabilidade e Organizações, August 2018, Universidade de Sao Paulo Sistema Integrado de Bibliotecas - SIBiUSP

    Dr Rafael Barreiros Porto

  9. Comportamento do Consumidor em Canais Cruzados: Modelo de Mediação-Moderada nas Compras Online/Offline

    Article • Revista de Administração Contemporânea, August 2018, FapUNIFESP (SciELO)

    Dr Rafael Barreiros Porto

  10. Cross Channel Consumer Behavior and its Benefits: Scale Validation to Assess Purchasing Process Performance

    Article • Review of Business Management, July 2018, FECAP Fundacao Escola de Comercio Alvares

    Dr Rafael Barreiros Porto

  11. Does it pay to outsource the services to an advertising agency?

    Article • Journal of Marketing Communications, June 2018, Taylor & Francis

    Dr Rafael Barreiros Porto

  12. Effectiveness of the Positioning Statement: Experimental Test on Brand Awareness in Competitive Contexts

    Article • Revista Eletrônica de Ciência Administrativa, March 2018, IBEPES (Instituto Brasileiro de Estudos e Pesquisas Sociais)

    Dr Rafael Barreiros Porto

  13. The multilevel effect of marketing activities on sales, revenue and profitability in a micro-enterprise

    Article • Review of Business Management, July 2017, FECAP Fundacao Escola de Comercio Alvares

    Dr Rafael Barreiros Porto

  14. Publicidade de alimentos e escolhas alimentares de crianças

    Article • Psicologia Teoria e Pesquisa, March 2014, FapUNIFESP (SciELO)

    Dr Rafael Barreiros Porto

  15. Say-Do Correspondence in Brand Choice: Interaction Effects of Past and Current Contingencies

    Article • The Psychological Record, April 2013, The Psychological Record

    Dr Rafael Barreiros Porto

  16. Preditores da correspondência intenção-compra: experimento natural com reforço das marcas

    Article • Psicologia Teoria e Pesquisa, March 2013, FapUNIFESP (SciELO)

    Dr Rafael Barreiros Porto

  17. Explaining the amount purchased from consumers

    Article • Service Industries Journal, November 2011, Taylor & Francis

    Dr Rafael Barreiros Porto