The Agile Innovation Pendulum: A Strategic Marketing Multicultural Model for Family Businesses

Alkis Thrassou, Demetris Vrontis, Stefano Bresciani
  • International Studies of Management and Organization, January 2018, Taylor & Francis
  • DOI: 10.1080/00208825.2018.1407178

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http://dx.doi.org/10.1080/00208825.2018.1407178

The following have contributed to this page: Demetris Vrontis and Professor Alkis Thrassou