What is it about?

This study is about the forgotten graphic designers who massively contribute to our society. The purpose was to explore the activities of these designers and to find out what makes them competitive in their practice within the industry. Ten designers were interviewed on the subject and it discovered that about 82% of the workforce is handled by these designers who come from a non-design background. The findings prompted the need for these designers to be given education on their deficiencies which will help improve and boost their services.

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Why is it important?

This study provides a greater insight for the academic community and the design profession in terms of working together to strengthen a sense of professionalism and ways of supporting design education.


The author’s point of view is based on interview data collected from practicing designers in Asafo, a community known for their design and print services in Kumasi, Ghana.

Mark Okyere
Universitat Bern

Read the Original

This page is a summary of: The graphic design workforce in Ghana: a case study of Asafo, Kumasi, Communication Design, July 2017, Taylor & Francis, DOI: 10.1080/20557132.2017.1398926.
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