What is it about?
This study investigated the travel decision motives and the decision-making factors influencing wedding tourism, and the factors that pull people to choose a specific wedding location destination.
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Why is it important?
The study's findings indicate that the way people perceive a wedding destination has an impact on its overall brand value as a destination. Moreover, the factors that have the most significant influence on the decision-making process for choosing a wedding destination are travel decision reasons, which are followed by health and safety standards and service quality.
Perspectives
This study highlights the advantages and features of certain places that have an impact on decision-making and may draw in more couples looking to get married at various wedding venues. The results indicate that the cleanliness and safety standards of a location, along with the range of products and services offered, are likely to impact the brand value of the place in question.
Dr. Nikolaos Varotsis
Ionio Panepistemio
Read the Original
This page is a summary of: Unveiling the relationship between travel decision motives and destination brand equity in wedding tourism, Journal of Convention & Event Tourism, April 2024, Taylor & Francis,
DOI: 10.1080/15470148.2024.2339194.
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