A Brazilian Experience of Customer Retention and Its Key Drivers in Banking Service Rendering

Gabriel Sperandio Milan, Deonir De Toni, Paulo Fernando Pinto Barcellos, Eric Charles Henri Dorion, Suélen Bebber
  • Journal of Relationship Marketing, October 2015, Taylor & Francis
  • DOI: 10.1080/15332667.2015.1091636
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The following have contributed to this page: Dr Eric Charles Henri Dorion