Perceived Value, Reputation, Trust, and Switching Costs as Determinants of Customer Retention

  • Gabriel Sperandio Milan, Luciene Eberle, Suélen Bebber
  • Journal of Relationship Marketing, April 2015, Taylor & Francis
  • DOI: 10.1080/15332667.2015.1041353

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http://dx.doi.org/10.1080/15332667.2015.1041353

The following have contributed to this page: PhD Gabriel Sperandio Milan