What is it about?

This paper examines the role of "New Tourist Areas" in Hong Kong in stimulating and diversifying tourism flows, thereby combatting "overtourism" in the city centre.

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Why is it important?

This is the first empirical test of Maitland's concept of "New Tourist Areas" in cities, and an examination of the nature of "New Urban Tourism" in Hong Kong. It extends concepts developed in Europe to the Asian context of Hong Kong.

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This page is a summary of: City neighbourhood branding and new urban tourism, Current Issues in Tourism, May 2023, Taylor & Francis, DOI: 10.1080/13683500.2023.2214719.
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