Repurchase intent antecedents of a competitive brand in the smartphones segment

  • Gabriel Sperandio Milan, Vinicius Zanchet de Lima, Luciene Eberle, Deonir De Toni, Suélen Bebber
  • Journal of Marketing Communications, January 2017, Taylor & Francis
  • DOI: 10.1080/13527266.2016.1278257

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http://dx.doi.org/10.1080/13527266.2016.1278257

The following have contributed to this page: PhD Gabriel Sperandio Milan