What is it about?

The paper is a comprehensive review of social franchising literature presented with an integrated framework highlighting factors and theories driving the concept of social entrepreneurship.

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Why is it important?

The concept of social franchising is relatively new even though social entrepreneurs are increasingly using it to solve social problems and scale social impacts. Hence a study such as this review is important as it provides the basis for future explorations in the field.

Perspectives

The review calls for further studies and provides future research directions that others can follow.

Ms. Felicia Naatu
University of Agder, School of Business and Law, Norway

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This page is a summary of: Social franchising: A bibliometric and theoretical review, Journal of Promotion Management, March 2019, Taylor & Francis, DOI: 10.1080/10496491.2019.1584777.
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