What is it about?
We explore the challenges involved in translating tourism promotional materials (TPMs) and put forward a sustainable solution capable of achieving maximum impact in the industry and society.
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Why is it important?
We provide a model which identifies effective translation strategies and offers a platform to make tourism translation more streamlined, efficient and easily communicated.
Perspectives
I hope this article will pave the way for further research in the field of cross-cultural tourism promotion and translation.
M. Zain Sulaiman
Universiti Kebangsaan Malaysia
Read the Original
This page is a summary of: Translating tourism promotional materials: a cultural-conceptual model, Perspectives, March 2018, Taylor & Francis, DOI: 10.1080/0907676x.2018.1437193.
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