What is it about?
In The Language of Graphics: A Framework for the Analysis of Syntax and Meaning in Maps, Charts, and Diagrams, Yuri Engelhardt discusses various patterns and regularities in graphic design, addressing visual/pictorial elements in various genres. Many of such elements are "coded" -- which means that these elements have language-like properties. Like words, that is, they have a meaning that is to a considerable extent independent of context.
Photo by George Pagan III on Unsplash
Why is it important?
Since people these days take less and less time to absorb information, there is a premium on conveying information, even fairly complex information, in visual form. Studying graphic design is therefore becoming an ever more vital scholarly pursuit.
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This page is a summary of: Review of Engelhardt (2002):, Document Design, October 2003, John Benjamins, DOI: 10.1075/dd.4.3.16for.
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