What is it about?
Jewitt's Handbook (whose second, revised & expanded version was published in 2014) is rooted in the Social Semiotics/Systemic Functional Linguistics paradigm rooted in Hallidayan linguistics and made famous by Kress & Van Leeuwen's Reading Images: The Grammar of Visual Design (third edition: 2022). The review begins by briefly presenting the contents of the more than 20 chapters.
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Why is it important?
Multimodality -- roughly, the discipline theorizing discourses and representations that communicate in two or more "modes" -- is quickly gaining more scholarly attention in humanities research. But it is still in its early stages, and arguably still needs to come into its own as far its methods of analysis are concerned.
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This page is a summary of: The Routledge Handbook of Multimodal Analysis, Journal of Pragmatics, September 2010, Elsevier, DOI: 10.1016/j.pragma.2010.03.003.
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