What is it about?
Using big data analysis we show that mobile reviews differ systematically from reviews written on desktops. We also illustrate the rapid growth of mobile Word-of-Mouth.
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Why is it important?
A lot of academic and industry research relies on online review data. We demonstrate that "submission device" is an important variable that needs to be controlled for when analyzing reviews.
Perspectives
Not all online reviews are equal - in this paper we specifically look at those written on mobile phones. Readers of travel reviews and researchers should pay attention to the device used when the review was submitted.
Dr. Ulrike Gretzel
University of Southern California
Read the Original
This page is a summary of: Online reviews: Differences by submission device, Tourism Management, February 2019, Elsevier,
DOI: 10.1016/j.tourman.2018.08.022.
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