What is it about?

The growth of new technological innovations has given rise to a highly digitized retailing world that is redefining the consumer purchase journey. Innovations, such as Amazon’s Alexa, Dash-buttons (physical and virtual), and Spark, have indeed led to the creation of an Omni-channel journey that reshaped the shopping experience. Such tech-disruptions are likely to have a significant bearing on shoppers, brands and retailers, which is expected to vary between the short and the long-term.

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Why is it important?

The findings show that while retailers’ tech-driven solutions would increase shoppers’ impulsiveness, and hence sales, their continued interaction with such purchasing solutions would decline over time, making the overall innovation cycle much shorter.

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This page is a summary of: Viability of Amazon’s driven innovations targeting shoppers’ impulsiveness, Journal of Retailing and Consumer Services, March 2020, Elsevier, DOI: 10.1016/j.jretconser.2019.101973.
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