What is it about?

Dengue hemorrhagic fever represents a serious threat to human health in Thailand. This study focused on determining the levels of awareness and knowledge of dengue fever among Thai citizens, as well as how the presence of dengue fever in the mass media affected public awareness and knowledge. Outcomes of this longitudinal study suggested a positive trend – citizens were more exposed to media content discussing the dengue fever and simultaneously exhibited more knowledge on the subject and preventive behaviors. However, further actions in the form of consistent media campaigns were needed to increase the knowledge of this disease and stress the relevance of its prevention.

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Why is it important?

Outcomes of this study suggest that media play an important role in determining the engagement in dengue-preventing behavior among citizens of Thailand. Therefore, the effects of media exposure should not be underestimated – instead, they could be used to strengthen the effects of well-designed campaigns aiming at reducing the risk of contracting the disease. Broad interventions incorporating both traditional and new media could lead to more desirable results in the context of public health.

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This page is a summary of: Longitudinal study of Thai people media exposure, knowledge, and behavior on dengue fever prevention and control, Journal of Infection and Public Health, November 2017, Elsevier, DOI: 10.1016/j.jiph.2017.01.016.
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