All Stories

  1. Cross-Cultural Adaptation and Validation of the (Re)-emerging and ePidemic Infectious Diseases Stigma Scales in Thailand: A Study Protocol

    Article • Wellcome Open Research, February 2026, Faculty of 1000, Ltd.

    Dr. Smith Boonchutima

  2. How advertising can fight back against negative online reviews

    Article • Cogent Social Sciences, July 2025, Taylor & Francis

    Dr. Smith Boonchutima

  3. Thailand's Cannabis Journey: Traditional Culture Meets Modern Reform

    Article • PLOS One, February 2025, PLOS

    Dr. Smith Boonchutima

  4. Perception of social media users regarding cryptocurrency investment adoption: a case of social media platform – Reddit

    Article • Cogent Business & Management, September 2024, Taylor & Francis

    Dr. Smith Boonchutima

  5. Gamified health intervention to prevent work injuries in Myanmar migrants at Thai seafood factories

    Article • Wellcome Open Research, June 2024, Faculty of 1000, Ltd.

    Dr. Smith Boonchutima

  6. Brand values and consumer attitudes influence purchase intent among Thai university students

    Article • Media Education (Mediaobrazovanie), May 2024, Academic Publishing House Researcher

    Dr. Smith Boonchutima

  7. Thai brands challenge gender norms and promote eco-activism through media campaigns

    Article • May 2024, Taylor & Francis

    Dr. Smith Boonchutima

  8. Enhancing Master's Students' Learning in Strategic Communication through Interactive Online Tools

    Article • October 2023, Institute of Electrical & Electronics Engineers (IEEE)

    Dr. Smith Boonchutima

  9. Influencing Purchase Decisions of Otaku and Non-Otaku: VTubers and Streamers

    Article • Basic and Applied Social Psychology, May 2023, Taylor & Francis

    Dr. Smith Boonchutima

  10. Chinese media narrative on Thailand's tourism after cannabis legalization

    Article • Heliyon, April 2023, Elsevier

    Dr. Smith Boonchutima

  11. Exploring the impact of online gaming influencers' credibility on purchase decisions

    Article • Drustvena istrazivanja, December 2022, Institute of Social Sciences Ivo Pilar

    Dr. Smith Boonchutima

  12. Augmented Reality Marketing for Lipsticks

    Article • Fashion Style & Popular Culture, November 2022, Intellect

    Dr. Smith Boonchutima

  13. Public Trust in Thailand's COVID-19 Communication: A Shift in Belief

    Article • American Behavioral Scientist, August 2022, SAGE Publications

    Dr. Smith Boonchutima

  14. Chinese Viewers' Opinions on Fansub Videos and Sponsorship

    Article • Cogent Education, July 2022, Taylor & Francis

    Dr. Smith Boonchutima

  15. Interactive sensory art exhibition: Raising awareness for endangered elephants

    Article • Thinking Skills and Creativity, June 2022, Elsevier

    Dr. Smith Boonchutima

  16. Working Women Benefit from 360 VR Videos for Neck and Shoulder Pain Relief

    Article • Journal of Public Health and Development, January 2022, ASEAN Institute for Health Development

    Dr. Smith Boonchutima

  17. Overcoming Language Barriers: ENGAGE-A3 Model for HIV/AIDS Prevention in Myanmar Migrant Workers

    Article • HIV & AIDS Review, January 2022, Termedia Sp. z.o.o.

    Dr. Smith Boonchutima

  18. Encouraging Upcycled Fashion through DIY Tutorials for Thai Generation Z

    Article • Fashion Style & Popular Culture, January 2021, Intellect

    Dr. Smith Boonchutima

  19. Creating a Customized HIV/AIDS Awareness Model for Myanmar Migrant Workers in Thailand

    Article • HIV & AIDS Review, January 2019, Termedia Sp. z.o.o.

    Dr. Smith Boonchutima

  20. Dengue fever awareness in Thailand: The role of media and community programs

    Article • Journal of Infection and Public Health, November 2017, Elsevier

    Dr. Smith Boonchutima

  21. Dating apps and substance use among Thai men who have sex with men

    Article • Psychology Research and Behavior Management, January 2017, Dove Medical Press

    Dr. Smith Boonchutima, Watsayut Kongchan

  22. Improving HIV/AIDS education for Burmese migrants in Thailand: Public health officers' perspective

    Article • HIV & AIDS Review, January 2017, Termedia Sp. z.o.o.

    Dr. Smith Boonchutima

  23. Developing a Comprehensive Evaluation Framework for Thai Government Websites

    Article • International Journal of Business and Systems Research, January 2014, Inderscience Publishers

    Dr. Smith Boonchutima