What is it about?

We introduce a new research method to model causal relationships with artificial intelligence (AI)-based techniques

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Why is it important?

Using big data to find causal effects causal helps practice to formulate effective strategies and make more accurate decision-making.

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This page is a summary of: Ai-based counterfactual reasoning for tourism research, Annals of Tourism Research, July 2023, Elsevier,
DOI: 10.1016/j.annals.2023.103617.
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