What is it about?

This paper comprehensively explains the differences between social innovation and traditional innovation. Social innovation can be considered a paradigm innovation from traditional innovation. It also discusses the role of business organizations, represented by agri-tech start-ups as the providers of social innovation, in developing social innovation for farmers as one of the marginalized actors within the agriculture sector.

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Why is it important?

We identify the possible roles of the private sector in developing social innovation in the agriculture sector, which may inspire or exhibit insight regarding the process and influencing factors for other agri-tech startups or other types of companies worldwide. The findings lead to practical implications for firms' strategic planning and necessary support from government and global cooperation for sustaining the development of social innovation to encourage inclusive development for rural or marginalized communities. The findings lead to the need to prepare for future business models when crises, recessions, natural disasters, or catastrophes threaten the global economy.


Writing this article was different from writing other papers in the past. Surrounded by people's common understanding of a profit-oriented innovation environment, writing something out of the box becomes a particular challenge. In this world of uncertainty, people often do anything to achieve their purposes without thinking about the effect on other people or even putting themselves in other people's shoes. To create a better future in this kind of situation, including in the business sector, we need more kindness, generosity, and other sustainable practices without neglecting our needs.

Dian Prihadyanti
National Research and Innovation Agency - Rep. of Indonesia

Read the Original

This page is a summary of: Diffusion of Social Innovation: the Innovation Provider’s Perspective, Journal of the Knowledge Economy, March 2023, Springer Science + Business Media,
DOI: 10.1007/s13132-023-01365-y.
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