What is it about?

VUCA thinking is a way of recognizing and understanding the complexities and dynamics of a rapidly changing world. It stands for Volatility, Uncertainty, Complexity, and Ambiguity and it is used to help teams and organizations to be better prepared for uncertain situations and to manage the risks associated with them.

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Why is it important?

I describe my own path as an organizational coach from knowledge and understanding of VUCA to developing practical approaches to action and behavioural choices.

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This page is a summary of: VUCA as a practical model: A commentary, Journal of Applied Journalism & Media Studies, June 2023, Intellect,
DOI: 10.1386/ajms_00117_1.
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