What is it about?
Reputation, which generally means how we are perceived by others, is extremely important to organizations. For Universities, reputation can influence the recruitment of excellent staff and students, various funding streams, collaborations and very much more. Reputation is quite hard to define precisely and even more difficult to measure. It depends on excellence in our core activities. Without this, the amount of marketing and branding will yield a high global standing.
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Why is it important?
Yet excellence also needs to be recognized and hence communicated effectively to our many diverse audiences and stakeholders. We have much to celebrate and communicate that will enhance our global reputation and it is reassuring that, as we travel around various parts of the world, the reputation of The University of Manchester is strong and growing.
Perspectives
this is a more in depth look compared to the work published in Joydeep Pal, Geoffrey Tse, Vesel Haxha, Max A. Migliorato, and Stanko Tomić, Phys. Rev. B 84, 085211 (2011) http://dx.doi.org/10.1103/PhysRevB.84.085211
Dr Max A Migliorato
University of Manchester
We have put significant effort into communicating our strengths and achievements through media, promotion materials, our websites and social media. Several recent accolades suggest this is paying off. In progressing towards our strategic plan, our ambition to be among the leading universities in the world is paramount. But we know that to achieve that goal we will require further investment and a commitment to quality in research, education and social responsibility. And we don’t underestimate the scale of the challenge ahead of the rising costs, declining public funding and increased global competition.
Dr Geoffrey Tse
Southern University of Science and Technology
Read the Original
This page is a summary of: Importance of non linear piezoelectric effect in Wurtzite III-N semiconductors, Opto-electronics, December 2011, Springer Science + Business Media, DOI: 10.1007/s11082-011-9518-z.
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