Special Issues of Psychology & Marketing: 1984‐2020

What is it about?

* The publication provides an overview of the special issues of Psychology & Marketing (P&M) journal from 1984 to 2020. * The study uses bibliometric techniques to analyze the impact of the special issues, including the most cited papers, productive authors, affiliated institutions, and countries. * Network analysis using VOSviewer software is used to identify common themes and visualize co-authorships, bibliographic coupling, and co-citations. * The analysis shows that the most productive contributors are from American institutions and that P&M is well connected to other leading journals in marketing and psychology. * The publication also highlights the guest editors who have made significant contributions to the journal by selecting highly cited articles for their special issues. * The special issue publications are grouped into four clusters to provide a macro perspective on the most common themes in these special issues. Overall, this publication provides a comprehensive analysis of the special issues of Psychology & Marketing journal, highlighting key trends, contributors, and themes over its history.

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Photo by Uta Scholl on Unsplash

Photo by Uta Scholl on Unsplash

Why is it important?

* The study provides a comprehensive bibliometric overview of the special issues of Psychology & Marketing (P&M) journal from 1984 to 2020. * It analyzes the impact of the special issues through the most cited papers, productive authors, affiliated institutions, and countries. * The use of network analysis with VOSviewer software helps identify common themes and visualize co-authorships, bibliographic coupling, and co-citations. * The study highlights the role of guest editors in selecting highly cited articles for the special issues, emphasizing their importance as gatekeepers of the review process. * The findings show that American institutions are the most productive contributors to P&M, and the journal maintains strong connections with other leading journals in marketing and psychology. * The study also identifies the most impactful guest editor, Bert Rosenbloom, who selected highly cited publications for the special issue on Behavioral Dimensions of E-Commerce in 2003. Overall, this work provides valuable insights into the trends, contributors, and themes of the special issues in P&M, contributing to the understanding of the field and potentially increasing readership.