All Stories

  1. Spillover Effects of Mission Activities on Revenues in Nonprofit Health Care: The Case of Aravind Eye Hospitals, India

    Article • Journal of Marketing Research, November 2018, SAGE Publications

    Professor Sachin Gupta

  2. Methods for protecting privacy of marketing research data gathered at retail point-of-sale

    Article • Marketing Science, January 2018, INFORMS

    Professor Sachin Gupta

  3. An Empirical Model of Drug Detailing: Dynamic Competition and Policy Implications

    Article • Management Science, August 2016, INFORMS

    sriram venkataraman, Professor Sachin Gupta

  4. The Cross Attributes Flexible Substitution Logit: Uncovering Category Expansion and Share Impacts of Marketing Instruments

    Article • Marketing Science, January 2015, INFORMS

    Thomas Steenburgh, Professor Sachin Gupta

  5. Pioneering advantage in generic drug competition

    Article • International Journal of Pharmaceutical and Healthcare Marketing, May 2014, Emerald

    Dr Yu Yu, Professor Sachin Gupta

  6. Handling Endogenous Regressors by Joint Estimation Using Copulas

    Article • Marketing Science, July 2012, INFORMS

    Professor Sachin Gupta

  7. A Regime-Switching Model of Cyclical Category Buying

    Article • Marketing Science, May 2011, INFORMS

    Professor Sachin Gupta

  8. Simulated Maximum Likelihood Estimator for the Random Coefficient Logit Model Using Aggregate Data

    Article • Journal of Marketing Research, August 2009, American Marketing Association (AMA)

    Professor Sachin Gupta

  9. Cross-Brand Pass-Through in Supermarket Pricing

    Article • Marketing Science, May 2008, INFORMS

    Professor Sachin Gupta