All Stories

  1. Anticipated vs. Actual Synergy in Merger Partner Selection and Post-Merger Innovation

    Article • Marketing Science, November 2016, INFORMS

    Dr Yu Yu

  2. Relationship investment and reciprocity: an empirical investigation

    Article • Journal of Business and Industrial Marketing, June 2015, Emerald

    Dr Yu Yu

  3. The effect of Affordable Care Act on the competition in the post-patent ethical drug market

    Article • International Journal of Pharmaceutical and Healthcare Marketing, August 2014, Emerald

    Dr Yu Yu

  4. Pioneering advantage in generic drug competition

    Article • International Journal of Pharmaceutical and Healthcare Marketing, May 2014, Emerald

    Dr Yu Yu, Professor Sachin Gupta