Current affiliation: Victoria University of WellingtonSubject: Business & ManagementPrimary location: New Zealand
Published in:International Journal of Sport Management and MarketingPublication date:2008-01-01
Published in:International Journal of Nonprofit and Voluntary Sector MarketingPublication date:2006-01-01
Sponsorship is really an agreement by one person, to support another. In the non-profit and corporate world, non-profits seek out sponsorship (eith...
Published in:Asia Pacific Journal of Marketing and LogisticsPublication date:2015-04-13
We look at the impact social media has on how music fans feel about their favorite musicians, and whether than leads to more purchase intent, and l...
Published in:Arts and the MarketPublication date:2016-05-03
This study takes close look at how decisions are made within companies when they are considering sponsoring the arts. While sponsorship is often eq...
Published in:International Journal of Public Law and PolicyPublication date:2015-01-01
Published in:International Journal of Nonprofit and Voluntary Sector MarketingPublication date:2012-09-12
Understanding the decision-making processes for arts sponsorship
Published in:Journal of Nonprofit & Public Sector MarketingPublication date:2013-01-01
This paper considers how companies make decisionsto sponsor nonprofit arts organisations and events. We specifically look at the role of the indivi...
Published in:Qualitative Market Research An International JournalPublication date:2010-01-19
Published in:Journal of Social MarketingPublication date:2016-07-11
Published in:Journal of Social MarketingPublication date:2017-04-10
Published in:Journal of Brand ManagementPublication date:2017-05-31
A charitable organisation will often have multiple sponsors and corporate donors. In today's digital environment Twitter is suggested as a means fo...
Published in:Journal of Consumer MarketingPublication date:2017-09-11
Published in:Service Industries JournalPublication date:2017-10-19