All Stories

  1. Just How Prepared Are You? An Application of Marketing Segmentation and Theory of Planned Behavior for Disaster Preparation

    Article • Journal of Nonprofit & Public Sector Marketing, April 2018, Taylor & Francis

    Dr Kate Daellenbach

  2. Theorising change and stability in service ecosystems: a morphogenetic approach

    Article • Service Industries Journal, October 2017, Taylor & Francis

    Hamish Simmonds, Dr Kate Daellenbach

  3. Tweets for tots: using Twitter to promote a charity and its supporters

    Article • Journal of Consumer Marketing, September 2017, Emerald

    Dr Kate Daellenbach

  4. The use of Twitter to help the charity and help the sponsors

    Article • Journal of Brand Management, May 2017, Nature

    Dr Kate Daellenbach, Dr. Terry Beckman

  5. A useful shift in our perspective: integrating social movement framing into social marketing

    Article • Journal of Social Marketing, April 2017, Emerald

    Dr Kate Daellenbach

  6. Community resilience and the multiple levels of social change

    Article • Journal of Social Marketing, July 2016, Emerald

    Dr Kate Daellenbach

  7. A sensemaking perspective on arts sponsorship decisions

    Article • Arts and the Market, May 2016, Emerald

    Dr Kate Daellenbach

  8. Do social media sites helps musicians create relationships with their fans?

    Article • Asia Pacific Journal of Marketing and Logistics, April 2015, Emerald

    Michel Rod, Dr Kate Daellenbach

  9. Sport sponsorship, brand association and regulation: tobacco firms using classical conditioning theory to skirt regulation

    Article • International Journal of Public Law and Policy, January 2015, Inderscience Publishers

    Dr Kate Daellenbach

  10. Are sponsorship decisions really an "individual" choice of the CE?

    Article • Journal of Nonprofit & Public Sector Marketing, January 2013, Taylor & Francis

    Dr Kate Daellenbach

  11. Understanding the decision-making processes for arts sponsorship

    Article • International Journal of Nonprofit and Voluntary Sector Marketing, September 2012, Wiley

    Dr Kate Daellenbach

  12. “Behind Closed Doors”: opportunity identification through observational research

    Article • Qualitative Market Research An International Journal, January 2010, Emerald

    Dr Kate Daellenbach

  13. Value in a multiple perspective view of sports sponsorship

    Article • International Journal of Sport Management and Marketing, January 2008, Inderscience Publishers

    Professor Nicholas Ashill, Dr Kate Daellenbach, Professor John Davies

  14. Thinking differently about sponsorship

    Article • International Journal of Nonprofit and Voluntary Sector Marketing, February 2006, Wiley

    Professor Nicholas Ashill, Dr Kate Daellenbach