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  1. The Vanishing Premium: Diagnosing the Political Economy of AI-Augmented Work

    Article • January 2026, Elsevier

    Hamish Simmonds

  2. The Influence of Lighting on Perceived Product Size: The Role of Surface Curvature and Attention

    Article • Journal of Business Research, November 2025, Elsevier

    Hamish Simmonds

  3. Towards a Bhaskarian Metatheory for Marketing Systems

    Article • Journal of Macromarketing, March 2024, SAGE Publications

    Hamish Simmonds

  4. An Ecosystem Governance Lens for Public Sector Digital Transformation

    Article • January 2022, IGI Global

    Hamish Simmonds

  5. Mechanisms of service ecosystem emergence: Exploring the case of public sector digital transformation

    Article • Journal of Business Research, December 2021, Elsevier

    Hamish Simmonds

  6. Impact value and sustainable, well-being centred service systems

    Article • European Journal of Marketing, September 2020, Emerald

    Hamish Simmonds

  7. Autonomous Vehicle Development Using FPGA for Image Processing

    Article • December 2019, Institute of Electrical & Electronics Engineers (IEEE)

    Hamish Simmonds

  8. Effectuation and Morphogenesis in the New Zealand Fairtrade Marketing System

    Article • Journal of Macromarketing, November 2019, SAGE Publications

    Dr Michelle Renton, Hamish Simmonds

  9. Emancipatory marketing and the emancipation of marketing research: a critical realist perspective

    Article • Journal of Critical Realism, October 2018, Taylor & Francis

    Hamish Simmonds

  10. When service providers fail: outsourcing help and consumer attitudes

    Article • Journal of Business Strategy, September 2018, Emerald

    Hamish Simmonds

  11. Enabling the marketing systems orientation: re-establishing the ontic necessity of relations

    Article • Kybernetes, July 2018, Emerald

    Hamish Simmonds

  12. Service ecotones: the complex boundary zones of service (eco) systems

    Article • Journal of Service Theory and Practice, May 2018, Emerald

    Hamish Simmonds

  13. Marketing systems: critical realist interventions towards better theorizing

    Article • Journal of Critical Realism, April 2018, Taylor & Francis

    Hamish Simmonds

  14. Theorising change and stability in service ecosystems: a morphogenetic approach

    Article • Service Industries Journal, October 2017, Taylor & Francis

    Hamish Simmonds, Dr Kate Daellenbach

  15. Like is a verb: exploring tie strength and casual brand use effects on brand attitudes and consumer online goal achievement

    Article • Journal of Product & Brand Management, July 2017, Emerald

    Dr Michelle Renton, Hamish Simmonds