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All Stories

  1. Effectuation and Morphogenesis in the New Zealand Fairtrade Marketing System

    Article • Journal of Macromarketing, November 2019, SAGE Publications

    Dr Michelle Renton, Hamish Simmonds

  2. Emancipatory marketing and the emancipation of marketing research: a critical realist perspective

    Article • Journal of Critical Realism, October 2018, Taylor & Francis

    Hamish Simmonds

  3. When service providers fail: outsourcing help and consumer attitudes

    Article • Journal of Business Strategy, September 2018, Emerald

    Hamish Simmonds

  4. Enabling the marketing systems orientation: re-establishing the ontic necessity of relations

    Article • Kybernetes, July 2018, Emerald

    Hamish Simmonds

  5. Service ecotones: the complex boundary zones of service (eco) systems

    Article • Journal of Service Theory and Practice, May 2018, Emerald

    Hamish Simmonds

  6. Marketing systems: critical realist interventions towards better theorizing

    Article • Journal of Critical Realism, April 2018, Taylor & Francis

    Hamish Simmonds

  7. Theorising change and stability in service ecosystems: a morphogenetic approach

    Article • Service Industries Journal, October 2017, Taylor & Francis

    Hamish Simmonds, Dr Kate Daellenbach

  8. Like is a verb: exploring tie strength and casual brand use effects on brand attitudes and consumer online goal achievement

    Article • Journal of Product & Brand Management, July 2017, Emerald

    Dr Michelle Renton, Hamish Simmonds