Value in a multiple perspective view of sports sponsorship

John Davies, Kate Daellenbach, Nicholas J. Ashill
  • International Journal of Sport Management and Marketing, January 2008, Inderscience Publishers
  • DOI: 10.1504/ijsmm.2008.017188

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http://dx.doi.org/10.1504/ijsmm.2008.017188

The following have contributed to this page: Professor Nicholas Ashill, Dr Kate Daellenbach, and Professor John Davies