All Stories

  1. What influences the behavior intention of movie theater customers? Comparing linear and nonlinear points of view
  2. How to use spontaneous customer comments to identify nonlinear background of satisfaction with restaurant services
  3. Measuring maturity of value co-creation practices and its influence on market performance
  4. Maturity of lean practices in Brazilian manufacturing companies
  5. Nonlinear antecedents of visitors’ satisfaction with the oktoberfest in Brazil
  6. Instrument to measure lean manufacturing maturity
  7. Nonlinear antecedents of customer satisfaction and loyalty in third-party logistics services (3PL)
  8. Maturity model of procurement and supply management in small and medium-size enterprises
  9. Nonlinear impact of online retail characteristics on customer satisfaction and loyalty
  10. Identifying which incremental innovations offer in products and services