All Stories

  1. Reclaiming Digital Inclusion as Collective Market Practice
  2. #dollsforboys: how gender-bending challenges and reinforces masculine norms through hybrid masculinities
  3. Towards a strengths-based PEER framework: how peer learning behaviours help develop ICT competencies in older adults
  4. Older adults’ digital competency, digital risk perceptions and frequency of everyday digital engagement
  5. The gendered marketing of children’s toys: An integrative review and de-gendering agenda
  6. Factors Influencing Seniors’ Anxiety in Using ICT
  7. Digital Inclusion in Later Life: Older Adults’ Socialisation Processes in Learning and Using Technology
  8. Orthopedic interventions: current advancements and future perspectives
  9. Socialisation Agents’ Use(fulness) for Older Consumers Learning ICT
  10. Co-Creating ICT Risk Strategies with Older Australians: A Workshop Model
  11. Tweeting with the Stars: Automated Text Analysis of the Effect of Celebrity Social Media Communications on Consumer Word of Mouth
  12. Helpful or harmful? Exploring the impact of social media usage on intimate relationships
  13. Decision-making dynamics between Spanish mothers, fathers and children
  14. Consumer socialization agency in tourism decisions
  15. An investigation of how the Australian brewing industry influence consumers on Twitter
  16. Twitter, Alcohol and Wasted War Stories: Potted Lessons in Social Media–Based Methodologies
  17. Family communication for the modern era
  18. Stereotyping – Predispositions, activations and applications in cross-cultural service interactions
  19. Consumer Socialisation in Vietnamese Families
  20. Immigrant and second-generation Turkish entrepreneurs in Melbourne Australia
  21. Design Issues in Cross-Cultural Research: Suggestions for Researchers
  22. Consumer Socialization Agency: Implications for Family Decision-Making About Holidays
  23. Self expression versus the environment: attitudes in conflict
  24. Social Marketing and Behaviour Change
  25. Explaining cross-cultural service interactions in tourism with Shenkar's cultural friction
  26. Leveraging the human side of the brand using a sense of place: Case studies of craft breweries
  27. Entrepreneurial Ties and Innovativeness in the Start-Up Decision
  28. Children as agents of secondary socialisation for their parents
  29. Behavioral Change Starts in the Family: The Role of Family Communication and Implications for Social Marketing
  30. Theories and their uses in social marketing
  31. Socio-cultural ecological models
  32. Social marketing and behaviour change: where to from here?
  33. Social change models in social marketing
  34. Rational economic models (cognitive models)
  35. Multi-theory models
  36. Emotional models (affective models)
  37. Design Issues in Cross-Cultural Research
  38. Behavioural models (conative models)
  39. ‘Buying’ or ‘consumer’ behaviour decision models