Contact

All Stories

  1. Playing with persona: Highlighting older adults’ lived experience with the digital media

    Article • Convergence The International Journal of Research into New Media Technologies, May 2024, SAGE Publications

    Dr. Mark Buschgens

  2. Designing for Identity

    Article • European Journal of Marketing, February 2024, Emerald

    Dr. Mark Buschgens

  3. Empowering Through Sharing Experiences: The Challenges and Strengths of Aged-Care Workers During the COVID-19 Pandemic

    Article • SSRN Electronic Journal, January 2023, Elsevier

    Dr. Mark Buschgens

  4. Co-Creating ICT Risk Strategies with Older Australians: A Workshop Model

    Article • International Journal of Environmental Research and Public Health, December 2022, MDPI AG

    Dr. Mark Buschgens, Dr Torgeir Aleti

  5. How brand owners help construct imagined worlds with brand visual aesthetics

    Article • Journal of Brand Management, November 2019, Springer Science + Business Media

    Dr. Mark Buschgens

  6. How brand visual aesthetics foster a transnational imagined community

    Article • European Journal of Marketing, November 2019, Emerald

    Dr. Mark Buschgens