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All Stories

  1. Transformative perspectives on housing security and homelessness: a multi-level strengths-based approach to customer vulnerability in marketing and service practice

    Article • Journal of Business Research, October 2026, Elsevier

    Dr. Mark Buschgens

  2. Shaping connections: co-designing digital inclusion for older adults

    Article • European Journal of Marketing, June 2026, Emerald

    Dr. Mark Buschgens

  3. EXPRESS: The Perfect Storm: The Marketplace Conduction Model of Consumer Vulnerability (MCM-CV)

    Article • Journal of Marketing & Public Policy, June 2026, SAGE Publications

    Dr. Mark Buschgens

  4. Reclaiming Digital Inclusion as Collective Market Practice

    Article • Journal of Marketing & Public Policy, June 2026, SAGE Publications

    Dr Torgeir Aleti, Dr. Mark Buschgens

  5. Towards a strengths-based PEER framework: how peer learning behaviours help develop ICT competencies in older adults

    Article • Behaviour and Information Technology, July 2025, Taylor & Francis

    Dr Torgeir Aleti, Dr. Mark Buschgens

  6. Factors Influencing Seniors’ Anxiety in Using ICT

    Article • Social Sciences, September 2024, MDPI AG

    Dr Torgeir Aleti, Dr. Mark Buschgens

  7. Critical visual analysis: advertising, branding and identity

    Article • September 2024, Edward Elgar Publishing

    Dr. Mark Buschgens

  8. Heritage yet contemporary: an aesthetic cultural precept explaining diasporic consumer aesthetic appreciation for package design

    Article • Journal of Product & Brand Management, July 2024, Emerald

    Dr. Mark Buschgens

  9. Playing with persona: Highlighting older adults’ lived experience with the digital media

    Article • Convergence The International Journal of Research into New Media Technologies, May 2024, SAGE Publications

    Dr. Mark Buschgens

  10. Designing for Identity

    Article • European Journal of Marketing, February 2024, Emerald

    Dr. Mark Buschgens

  11. Empowering Through Sharing Experiences: The Challenges and Strengths of Aged-Care Workers During the COVID-19 Pandemic

    Article • SSRN Electronic Journal, January 2023, Elsevier

    Dr. Mark Buschgens

  12. Co-Creating ICT Risk Strategies with Older Australians: A Workshop Model

    Article • International Journal of Environmental Research and Public Health, December 2022, MDPI AG

    Dr. Mark Buschgens, Dr Torgeir Aleti

  13. How brand owners help construct imagined worlds with brand visual aesthetics

    Article • Journal of Brand Management, November 2019, Springer Science + Business Media

    Dr. Mark Buschgens

  14. How brand visual aesthetics foster a transnational imagined community

    Article • European Journal of Marketing, November 2019, Emerald

    Dr. Mark Buschgens