Tim Hughes
University of the West of England
Professor, Business & Management
United Kingdom
My co-authors include
Athanasios Patsiotis
Professor Merlin D Stone
My Publications
Marketing Agency/Client Service-For-Service Provision in an Age of Digital Transformation
Journal of Business-to-Business Marketing
May 2019
Academic research into marketing: Many publications, but little impact?
Cogent Business & Management
August 2018
Service-dominant logic as a framework for exploring research utilization
Marketing Theory
March 2018
Achieving wider impact in business and management: analysing the case studies from REF ...
Studies in Higher Education
October 2017
Antecedents to value diminution
Marketing Theory
December 2016
Value co-creation in social marketing: functional or fanciful?
Journal of Social Marketing
October 2013
Co-production and self-service: The application of Service-Dominant Logic
Journal of Marketing Management
May 2013
Self-service machines – do they help or hinder?
Journal of Services Marketing
February 2013
Service co-creation and value realisation
Journal of Marketing Management
December 2012
Managing Performance in a Volatile Environment: Contrasting Perspectives on Luck and Ca...
British Journal of Management
February 2012
Marketing as an applied science: lessons from other business disciplines
European Journal of Marketing
February 2012
Adopters and non‐adopters of internet banking: a segmentation study
The International Journal of Bank Marketing
January 2012
Refocusing and leveraging management research in the new era of austerity
Strategic Change
August 2011
Scholarship That Matters: Academic--Practitioner Engagement in Business and Management.
Academy of Management Learning and Education
March 2011
Innovation and the children of the revolution: Facebook and value co-creation
The Marketing Review
May 2010
The effectiveness of knowledge networks
Education + Training
November 2009
Let's talk: getting business and academia to collaborate
Journal of Business Strategy
September 2009
Knowledge exchange and the opportunities for Marketing Intelligence & Planning
Marketing Intelligence & Planning
August 2008
Why “soft science” is the key to regaining leadership in marketing knowledge
European Journal of Marketing
April 2008
Achieving effective academic/practitioner knowledge exchange in marketing
Journal of Marketing Management
February 2008
The credibility issue: closing the academic/practitioner gap
Strategic Change
January 2008
Degrees of separation: technological interactivity and account management
The International Journal of Bank Marketing
July 2007
<I>Does the marketing curriculum reflect the importance of services marketing for pract...
The Marketing Review
July 2007
Regaining a seat at the table: marketing management and the e‐service opportunity
Journal of Services Marketing
July 2007
New channels/old channels
European Journal of Marketing
January 2006
Key account management in financial services: An outline research agenda
Journal of Financial Services Marketing
December 2004
New technology and the changing role of marketing
Marketing Intelligence & Planning
May 2004
Marketing Challenges in E-Banking: Standalone or Integrated?
Journal of Marketing Management
November 2003
Marketing Challenges in E-Banking: Standalone or Integrated?
Journal of Marketing Management
November 2003
Marketing principles in the application of e‐commerce
Qualitative Market Research An International Journal
December 2002
The implications of e-commerce for strategy: UK case studies
Journal of Financial Services Marketing
June 2002
Market orientation and the response of UK financial services companies to changes in ma...
The International Journal of Bank Marketing
November 2001
Quantifying the Campaign Performance: A Case Study
The International Journal of Bank Marketing
June 1990
