All Stories

  1. Marketing Agency/Client Service-For-Service Provision in an Age of Digital Transformation

    Article • Journal of Business-to-Business Marketing, May 2019, Taylor & Francis

    Tim Hughes

  2. Academic research into marketing: Many publications, but little impact?

    Article • Cogent Business & Management, August 2018, Taylor & Francis

    Tim Hughes, Professor Merlin D Stone

  3. Service-dominant logic as a framework for exploring research utilization

    Article • Marketing Theory, March 2018, SAGE Publications

    Tim Hughes

  4. Achieving wider impact in business and management: analysing the case studies from REF 2014

    Article • Studies in Higher Education, October 2017, Taylor & Francis

    Tim Hughes

  5. Antecedents to value diminution

    Article • Marketing Theory, December 2016, SAGE Publications

    Tim Hughes

  6. Value co-creation in social marketing: functional or fanciful?

    Article • Journal of Social Marketing, October 2013, Emerald

    Tim Hughes

  7. Co-production and self-service: The application of Service-Dominant Logic

    Article • Journal of Marketing Management, May 2013, Taylor & Francis

    Tim Hughes

  8. Self-service machines – do they help or hinder?

    Article • Journal of Services Marketing, February 2013, Emerald

    Tim Hughes

  9. Service co-creation and value realisation

    Article • Journal of Marketing Management, December 2012, Taylor & Francis

    Tim Hughes

  10. Managing Performance in a Volatile Environment: Contrasting Perspectives on Luck and Causality

    Article • British Journal of Management, February 2012, Wiley

    Tim Hughes

  11. Marketing as an applied science: lessons from other business disciplines

    Article • European Journal of Marketing, February 2012, Emerald

    Tim Hughes

  12. Adopters and non‐adopters of internet banking: a segmentation study

    Article • The International Journal of Bank Marketing, January 2012, Emerald

    Tim Hughes, Athanasios Patsiotis

  13. Refocusing and leveraging management research in the new era of austerity

    Article • Strategic Change, August 2011, Wiley

    Tim Hughes

  14. Scholarship That Matters: Academic--Practitioner Engagement in Business and Management.

    Article • Academy of Management Learning and Education, March 2011, The Academy of Management

    Tim Hughes

  15. Innovation and the children of the revolution: Facebook and value co-creation

    Article • The Marketing Review, May 2010, Westburn Publishers

    Tim Hughes

  16. The effectiveness of knowledge networks

    Article • Education + Training, November 2009, Emerald

    Tim Hughes

  17. Let's talk: getting business and academia to collaborate

    Article • Journal of Business Strategy, September 2009, Emerald

    Tim Hughes

  18. The credibility issue: closing the academic/practitioner gap

    Article • Strategic Change, November 2008, Wiley

    Tim Hughes

  19. Knowledge exchange and the opportunities for Marketing Intelligence & Planning

    Article • Marketing Intelligence & Planning, August 2008, Emerald

    Tim Hughes

  20. Why “soft science” is the key to regaining leadership in marketing knowledge

    Article • European Journal of Marketing, April 2008, Emerald

    Tim Hughes

  21. Achieving effective academic/practitioner knowledge exchange in marketing

    Article • Journal of Marketing Management, February 2008, Taylor & Francis

    Tim Hughes

  22. Degrees of separation: technological interactivity and account management

    Article • The International Journal of Bank Marketing, July 2007, Emerald

    Tim Hughes, Professor Merlin D Stone

  23. Does the marketing curriculum reflect the importance of services marketing for practitioners?

    Article • The Marketing Review, July 2007, Westburn Publishers

    Tim Hughes

  24. Regaining a seat at the table: marketing management and the e‐service opportunity

    Article • Journal of Services Marketing, July 2007, Emerald

    Tim Hughes

  25. New channels/old channels

    Article • European Journal of Marketing, January 2006, Emerald

    Tim Hughes

  26. Key account management in financial services: An outline research agenda

    Article • Journal of Financial Services Marketing, December 2004, Springer Science + Business Media

    Tim Hughes, Professor Merlin D Stone

  27. New technology and the changing role of marketing

    Article • Marketing Intelligence & Planning, May 2004, Emerald

    Tim Hughes

  28. Marketing Challenges in E-Banking: Standalone or Integrated?

    Article • Journal of Marketing Management, November 2003, Taylor & Francis

    Tim Hughes

  29. Marketing Challenges in E-Banking: Standalone or Integrated?

    Article • Journal of Marketing Management, November 2003, Taylor & Francis

    Tim Hughes

  30. Marketing principles in the application of e‐commerce

    Article • Qualitative Market Research An International Journal, December 2002, Emerald

    Tim Hughes

  31. The implications of e-commerce for strategy: UK case studies

    Article • Journal of Financial Services Marketing, June 2002, Springer Science + Business Media

    Tim Hughes, Professor Merlin D Stone

  32. Market orientation and the response of UK financial services companies to changes in market conditions as a result of e‐commerce

    Article • The International Journal of Bank Marketing, November 2001, Emerald

    Tim Hughes

  33. Quantifying the Campaign Performance: A Case Study

    Article • The International Journal of Bank Marketing, June 1990, Emerald

    Tim Hughes