Value co-creation in social marketing: functional or fanciful?

Christine Domegan, Katie Collins, Martine Stead, Patricia McHugh, Tim Hughes
  • Journal of Social Marketing, October 2013, Emerald
  • DOI: 10.1108/jsocm-03-2013-0020

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http://dx.doi.org/10.1108/jsocm-03-2013-0020

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