All Stories

  1. Early stage network engagement strategies in the network capability development of new ventures

    Article • Journal of Business and Industrial Marketing, February 2021, Emerald

    Dr Thomas O'Toole

  2. Integrating sustainability in business network initiation: the case of an Italian pasta maker

    Article • Journal of Business and Industrial Marketing, January 2021, Emerald

    Dr Thomas O'Toole

  3. The effectiveness of role autonomy in influencing job pursuit intentions of customer‐oriented frontline job seekers

    Article • Psychology and Marketing, January 2021, Wiley

    Dr Thomas O'Toole

  4. Digital engagement strategies and tactics in social media marketing

    Article • European Journal of Marketing, March 2020, Emerald

    Dr Thomas O'Toole

  5. Coopetition: a fundamental feature of entrepreneurial firms' collaborative dynamics

    Article • Journal of Business and Industrial Marketing, August 2019, Emerald

    Dr Thomas O'Toole

  6. Conceptualizing skill mix in nursing and health care: An analysis

    Article • Journal of Nursing Management, September 2018, Wiley

    Dr Thomas O'Toole, Professor John Stephen Wells, Dr Mark White

  7. The impact of social media on resource mobilisation in entrepreneurial firms

    Article • Industrial Marketing Management, April 2018, Elsevier

    Dr Thomas O'Toole

  8. Strategic patterns in the development of network capability in new ventures

    Article • Industrial Marketing Management, April 2018, Elsevier

    Dr Thomas O'Toole

  9. A relational lifecycle model of the emergence of network capability in new ventures

    Article • International Small Business Journal Researching Entrepreneurship, December 2017, SAGE Publications

    Helen McGrath, Dr Thomas O'Toole

  10. A model for understanding business network capability development for start-up firms/entrepreneurs

    Article • Industrial Marketing Management, December 2017, Elsevier

    Dr Christopher J. Medlin, Dr Thomas O'Toole

  11. Extending the concept of familiness to relational capability: A Belgian micro-brewery study

    Article • International Small Business Journal Researching Entrepreneurship, November 2017, SAGE Publications

    Helen McGrath, Dr Thomas O'Toole

  12. Measuring Involvement of a Network of Customers in NPD

    Article • Journal of Product Innovation Management, September 2015, Wiley

    Dr Thomas O'Toole

  13. A cross-cultural comparison of the network capability development of entrepreneurial firms

    Article • Industrial Marketing Management, September 2014, Elsevier

    Dr Thomas O'Toole

  14. From conflict to crisis in collaborative NPD

    Article • Journal of Business Research, June 2014, Elsevier

    Dr Thomas O'Toole

  15. Enablers and inhibitors of the development of network capability in entrepreneurial firms: A study of the Irish micro-brewing network

    Article • Industrial Marketing Management, October 2013, Elsevier

    Dr Thomas O'Toole

  16. A Relational Communication Strategy for Successful Collaborative Innovation in Business-to-Business Markets

    Article • January 2013, Springer Science + Business Media

    Dr Thomas O'Toole

  17. Critical issues in research design in action research in an SME development context

    Article • European Journal of Training and Development, June 2012, Emerald

    Helen McGrath, Dr Thomas O'Toole

  18. A Relational Communication Strategy for Successful Collaborative Innovation in Business-to-Business Markets

    Article • January 2011, Springer Science + Business Media

    Dr Thomas O'Toole

  19. On the meanings of structure in the international business discourse

    Article • Critical Perspectives on International Business, October 2010, Emerald

    Dr Thomas O'Toole

  20. The Potential and Challenge of the Network Realization Capability for SMEs in Ireland and Finland

    Article • Journal of business market management, February 2010, Springer Science + Business Media

    Dr Thomas O'Toole

  21. Business‐to‐Business Marketing20082Ross Brennan, Louise Canning and Raymond McDowell. Business‐to‐Business Marketing. London: Sage 2007.

    Article • European Journal of Marketing, November 2008, Emerald

    Dr Thomas O'Toole

  22. Affirming Communication's Primary Role in a Manufacturer-Retailer Context

    Article • Journal of Marketing Management, November 2004, Taylor & Francis

    Dr Thomas O'Toole

  23. A quantitative exploration of communication's role in determining the governance of manufacturer–retailer relationships

    Article • Industrial Marketing Management, August 2004, Elsevier

    Dr Thomas O'Toole

  24. E‐relationships – emergence and the small firm

    Article • Marketing Intelligence & Planning, April 2003, Emerald

    Dr Thomas O'Toole

  25. HRD: working at the boundaries and interfaces of organisations

    Article • Journal of European Industrial Training, March 2003, Emerald

    Dr Thomas O'Toole

  26. Relationship performance dimensions of buyer–supplier exchanges

    Article • European Journal of Purchasing & Supply Management, December 2002, Elsevier

    Dr Thomas O'Toole

  27. Classifying relationship structures: relationship strength in industrial markets

    Article • Journal of Business and Industrial Marketing, December 2000, Emerald

    Dr Thomas O'Toole

  28. Relationship Governance Structures and Performance

    Article • Journal of Marketing Management, April 2000, Taylor & Francis

    Dr Thomas O'Toole