All Stories

  1. Gynecologic Cancer Screening: Understanding Barriers Through Social Cognitive Theory and Health Belief Model
  2. From Risk to Safety: A Grounded Theory Study on Promoting Defensive Riding Behavior Among Motorcyclists
  3. Consumer perception & in-sight: role of brand equity
  4. The Role of Religiosity, Ethnicity and Gender Identification in Individual’s Moral Judgments; The Mediation Effect of Self-transcendence
  5. Building Sustainable Relationships: Service Innovation at the Pinnacle of Touristic Achievement
  6. Networking and Its Effects on SME Export Marketing Orientation in Emerging Markets
  7. Networking and Its Effects on SME Export Marketing Orientation in Emerging Markets
  8. Individual Awareness of E-Wallet and Bank Staff Related Fraud in Malaysia, in the Face of Widespread Global Digitalization
  9. An analysis of the religious, social factors and income’s influence on the decision making in Islamic microfinance schemes
  10. An Exploratory Case Study on a Social Enterprise Company that Focuses to Improve Malaysian School Counseling Department: SASTRA Education Development
  11. Influential Behavioral Factors on Retirement Planning Behavior: The Case of Malaysia
  12. THE MALAYSIAN-CHINESE CONSUMERS PURCHASING INTENTION BEHAVIOR: THE CASE OF SEAFOOD AS A GIFT
  13. Theory of Planned Behaviour and Health Belief Model: females’ intention on breast cancer screening
  14. A Study of Accounting Outsourcing Decision: The Case of Malaysian SMEs
  15. An Empirical Study in Human Resource Management to Optimize Malaysian School Counselling Department
  16. The Effect of Demographic Variables and Ownership on Credit Card Market in Malaysia
  17. Social Marketing in Foods: A Review of Behavioural Change Models of Healthy Eating
  18. Service recovery, customer satisfaction and customer loyalty: evidence from Malaysia’s hotel industry
  19. Factors That Influence Females’ Intention towards Breast Cancer Early Diagnosis
  20. Intrapreneurial behaviour: the role of organizational commitment
  21. Generation difference in hiring financial planners in Malaysia
  22. Organizational commitment: an empirical analysis of personality traits
  23. Target Days versus Actual Days of Finished Goods Inventory in Fast Moving Consumer Goods
  24. Parents' Influence on Retirement Planning in Malaysia
  25. Hotel Service Recovery and Service Quality: Influences of Corporate Image and Generational Differences in the Relationship between Customer Satisfaction and Loyalty
  26. Standardization, customization, and customer loyalty in service industry
  27. Personal Financial Planning Industry in Malaysia: A Market Survey
  28. Intrapreneurial behavior: an empirical investigation of personality traits
  29. Preface
  30. A Shariah Perspective Review on Islamic Microfinance
  31. Acceptance of novel products
  32. Service Quality, Satisfaction and Student Loyalty in Malaysian Private Education
  33. The Associations Between Service Quality, Corporate Image, Customer Satisfaction, and Loyalty: Evidence From the Malaysian Hotel Industry
  34. Malaysian Private Education Quality: Application of SERVQUAL Model
  35. Global replication of CETSCALE: A study of the Iranian market
  36. Religiosity