All Stories

  1. Decoding the Sustainable Consumer
  2. From Awareness To Action: Reimagining Circular Economy Learning in Malaysian Higher Education
  3. Gynecologic Cancer Screening: Understanding Barriers Through Social Cognitive Theory and Health Belief Model
  4. From Risk to Safety: A Grounded Theory Study on Promoting Defensive Riding Behavior Among Motorcyclists
  5. Consumer perception & in-sight: role of brand equity
  6. The Role of Religiosity, Ethnicity and Gender Identification in Individual’s Moral Judgments; The Mediation Effect of Self-transcendence
  7. Building Sustainable Relationships: Service Innovation at the Pinnacle of Touristic Achievement
  8. Networking and Its Effects on SME Export Marketing Orientation in Emerging Markets
  9. Networking and Its Effects on SME Export Marketing Orientation in Emerging Markets
  10. Individual Awareness of E-Wallet and Bank Staff Related Fraud in Malaysia, in the Face of Widespread Global Digitalization
  11. An analysis of the religious, social factors and income’s influence on the decision making in Islamic microfinance schemes
  12. An Exploratory Case Study on a Social Enterprise Company that Focuses to Improve Malaysian School Counseling Department: SASTRA Education Development
  13. Influential Behavioral Factors on Retirement Planning Behavior: The Case of Malaysia
  14. THE MALAYSIAN-CHINESE CONSUMERS PURCHASING INTENTION BEHAVIOR: THE CASE OF SEAFOOD AS A GIFT
  15. Theory of Planned Behaviour and Health Belief Model: females’ intention on breast cancer screening
  16. A Study of Accounting Outsourcing Decision: The Case of Malaysian SMEs
  17. An Empirical Study in Human Resource Management to Optimize Malaysian School Counselling Department
  18. The Effect of Demographic Variables and Ownership on Credit Card Market in Malaysia
  19. Social Marketing in Foods: A Review of Behavioural Change Models of Healthy Eating
  20. Service recovery, customer satisfaction and customer loyalty: evidence from Malaysia’s hotel industry
  21. Factors That Influence Females’ Intention towards Breast Cancer Early Diagnosis
  22. Intrapreneurial behaviour: the role of organizational commitment
  23. Generation difference in hiring financial planners in Malaysia
  24. Organizational commitment: an empirical analysis of personality traits
  25. Target Days versus Actual Days of Finished Goods Inventory in Fast Moving Consumer Goods
  26. Parents' Influence on Retirement Planning in Malaysia
  27. Hotel Service Recovery and Service Quality: Influences of Corporate Image and Generational Differences in the Relationship between Customer Satisfaction and Loyalty
  28. Standardization, customization, and customer loyalty in service industry
  29. Personal Financial Planning Industry in Malaysia: A Market Survey
  30. Intrapreneurial behavior: an empirical investigation of personality traits
  31. Preface
  32. A Shariah Perspective Review on Islamic Microfinance
  33. Acceptance of novel products
  34. Service Quality, Satisfaction and Student Loyalty in Malaysian Private Education
  35. The Associations Between Service Quality, Corporate Image, Customer Satisfaction, and Loyalty: Evidence From the Malaysian Hotel Industry
  36. Malaysian Private Education Quality: Application of SERVQUAL Model
  37. Global replication of CETSCALE: A study of the Iranian market
  38. Religiosity