All Stories

  1. Blockchain and Digital Technologies for Sustainability in Food Supplying Chains in Emerging Economies

    Article • Journal of Regional Studies Review, December 2025, UNICOM College of Business Studies

    Syed Hasnain Alam

  2. From Attention to Avoidance: The Impact of Ad Fatigue on Consumer Buying Behavior

    Article • Journal of Regional Studies Review, December 2025, UNICOM College of Business Studies

    Syed Hasnain Alam

  3. Ethical Intelligence in Digital Marketing: The Interplay of Algorithmic Bias, Transparency, and Data Privacy on Consumer Trust

    Article • Journal for Social Science Archives, May 2025, Ali Institute of Research & Skills Development

    Syed Hasnain Alam

  4. Incorporating Crypto-Currencies as Portfolio Investment Asset; A Comparative Study of Pros and Cons in Pakistan

    Article • Bulletin of Management Review, May 2025, Leading Educational Research Institute

    Syed Hasnain Alam

  5. <b>The Impact Of Cash Management Mobile Applications And Internet Banking On Corporate Customers</b>

    Article • Advance Journal of Econometrics and Finance, May 2025, Leading Educational Research Institute

    Syed Hasnain Alam

  6. Beyond Influence: The Behavioral Blueprint of Ethical and Sustainable Consumer Decision-Making

    Article • Journal of Social & Organizational Matters, April 2025, Universal Research Network

    Syed Hasnain Alam

  7. Perceived Health Benefits, Brand Trust, and Emotional Value in Consumer Adoption of Fortified Powdered Milk Products: A Structural Equation Modeling Approach

    Article • Journal of Health Wellness and Community Research, April 2025, Link Medical Institute

    Syed Hasnain Alam

  8. Impact of Retailer Identity and Website Design on Purchase Intent in Cross Border E Commerce

    Article • Research Journal for Social Affairs, April 2025, Research Journals Online

    Syed Hasnain Alam

  9. Cultural Effect of Health and Information Disclosure on Brand Loyalty in Emerging Market

    Article • Journal of Social Signs Review, April 2025, Leading Educational Research Institute

    Syed Hasnain Alam

  10. Bridging Leadership and Performance: The Mediating Role of Corporate Social Responsibility in Ethical and Organizational Contexts

    Article • Research Journal of Psychology, April 2025, Ali Institute of Research & Skills Development

    Syed Hasnain Alam

  11. User Acceptance of Social Media-Backed Digital Detox Apps: Exploring the Role of Personality Traits in Pakistan's Digital Landscape

    Article • Annual Methodological Archive Research Review, April 2025, Leading Educational Research Institute

    Syed Hasnain Alam

  12. Impact of Taxation, Inflation and Interest on Foreign Direct Investment (An Empirical Study of Pakistan)

    Article • The Asian Bulletin of Big Data Management, April 2025, Asian Academy of Business and Social Science Research

    Syed Hasnain Alam

  13. Examining the Influence of Marketing Communication and Brand Identity on Consumer Decisions

    Article • Journal of Political Stability Archive, April 2025, Creative Business & Social Research

    Syed Hasnain Alam

  14. Examining the Influence of User-Generated Content on Brand Loyalty: Mediating Role of Customer Satisfaction in the Fashion Industry

    Article • Journal for Social Science Archives, April 2025, Ali Institute of Research & Skills Development

    Syed Hasnain Alam

  15. The Role of Digital Marketing on Startups of Small Businesses

    Article • The Critical Review of Social Sciences Studies, April 2025, Ali Institute of Research & Skills Development

    Syed Hasnain Alam

  16. Factors that Supports Revenue Generation in Banking Industry from 2019 to 2023

    Article • Journal of Social & Organizational Matters, March 2025, Universal Research Network

    Syed Hasnain Alam

  17. Exploring Factors Influencing Behavioral Intention to Use E-Wallets Through Short-Form Video Shopping Platforms Among Generation Z

    Article • journal of social sciences review, March 2025, UNICOM College of Business Studies

    Syed Hasnain Alam

  18. Exploring the Impact of E-Service Quality, Trust, and Social Media on Consumer Satisfaction and Loyalty

    Article • Journal of Regional Studies Review, March 2025, UNICOM College of Business Studies

    Syed Hasnain Alam

  19. Impact of Digital Adoption on Consumer Trust and Risk Perceptions

    Article • The Regional Tribune, March 2025, Qlantic e Publications

    Syed Hasnain Alam

  20. Impact of Financial Parameters on Investment Decision in Securities Market of Pakistan: A Case Study of Pakistan stock Exchange

    Article • Journal of Political Stability Archive, March 2025, Creative Business & Social Research

    Syed Hasnain Alam

  21. Role of AI-Based Marketing Activities in Shaping Brand Experience, Preference, and Loyalty

    Article • Qlantic Journal of Social Sciences and Humanities, March 2025, Qlantic e Publications

    Syed Hasnain Alam

  22. The Effect of Green Branding on Consumer Beliefs and Attitudes Toward Eco-Conscious Purchases

    Article • journal of social sciences review, March 2025, UNICOM College of Business Studies

    Syed Hasnain Alam

  23. The Influence of Brand Authenticity, Currency, and Personification on Customer Experience: A Path to Positive Brand Perception

    Article • Research Journal for Social Affairs, March 2025, Research Journals Online

    Syed Hasnain Alam

  24. A Multi-Channel Digital Marketing Approach to Enhance Brand Awareness and Purchase Intentions in Emerging Firms

    Article • Research Journal of Psychology, March 2025, Ali Institute of Research & Skills Development

    Syed Hasnain Alam

  25. AI and Neuromarketing: A New Frontier in Understanding Consumer

    Article • Research Journal of Psychology, March 2025, Ali Institute of Research & Skills Development

    Syed Hasnain Alam

  26. <b>Effect of Client Satisfaction on Developing CRM, Trust, and Quality</b>

    Article • Annual Methodological Archive Research Review, March 2025, Leading Educational Research Institute

    Syed Hasnain Alam

  27. How Brand Experience Builds Loyalty: The Roles of Trust, Association, Word-of-Mouth, and Credibility

    Article • The Critical Review of Social Sciences Studies, March 2025, Ali Institute of Research & Skills Development

    Syed Hasnain Alam

  28. THE IMPACT OF INTEREST RATES ON MORTGAGE, LEASING DEMAND, HOUSE PRICES AND ARBITRAGE OPPORTUNITY: A CASE STUDY OF PAKISTAN

    Article • Kashf Journal of Multidisciplinary Research, March 2025, Kashf Institute of Development & Studies

    Syed Hasnain Alam

  29. The Price Effect Toward Sales of Organic Food Industry in Karachi

    Article • Bulletin of Management Review, March 2025, Leading Educational Research Institute

    Syed Hasnain Alam

  30. From Happy Customers to Brand Advocates: The Power of Satisfaction

    Article • Pakistan Journal of Humanities and Social Sciences, March 2025, International Research Association for Sustainable Development - iRASD

    Syed Hasnain Alam

  31. Investigating the Factors Influencing the Acceptance of Islamic Mobile Banking Services

    Article • THE ASIAN BULLETIN OF GREEN MANAGEMENT AND CIRCULAR ECONOMY, March 2025, Asian Academy of Business and Social Science Research

    Syed Hasnain Alam

  32. The Impact of Mutual Funds on Pakistan's Stock Market, Economy, and Investor Risk Diversification

    Article • The Asian Bulletin of Big Data Management, March 2025, Asian Academy of Business and Social Science Research

    Syed Hasnain Alam

  33. The Impact of Working Capital Management on Firm Profitability amid Changes in Interest and Foreign Exchange Rates: A Case Study of Pakistan’s Cement Sector.

    Article • The Asian Bulletin of Big Data Management, March 2025, Asian Academy of Business and Social Science Research

    Syed Hasnain Alam

  34. Consumer Purchase Intention to Adopt E-Wallet in Rural Cities: A Perspective of Consumer Usage in the Textile Industry

    Article • Social Science Review Archives, March 2025, Knowledge Creation and Dissemination Centre

    Syed Hasnain Alam

  35. Exploring the Role of Livestream Shopping and M-Commerce in Enhancing Humanitarian Logistics

    Article • Pakistan Journal of Humanities and Social Sciences, March 2025, International Research Association for Sustainable Development - iRASD

    Syed Hasnain Alam

  36. Role of Brand Awareness and Perceived Quality in Digital Advertisement

    Article • The Asian Bulletin of Big Data Management, March 2025, Asian Academy of Business and Social Science Research

    Syed Hasnain Alam

  37. Consumer Behavior in Choosing Shopping Malls versus Local Traditional Markets

    Article • ACADEMIA International Journal for Social Sciences, March 2025, Academia (Private) Limited

    Syed Hasnain Alam

  38. Consumer Trust and Innovation in Fintech: a Study on Digital Banking Adoption

    Article • ACADEMIA International Journal for Social Sciences, March 2025, Academia (Private) Limited

    Syed Hasnain Alam

  39. Impact of Celebrity Endorsement and Attitude Toward Luxury Brand: Role of Perceived Quality and Brand Loyalty

    Article • Journal of Asian Development Studies, March 2025, Center for Research on Poverty and Attitude (Pvt) Ltd

    Syed Hasnain Alam

  40. Sustaining Customer Loyalty in Banking: A Study of Relationship Marketing and Service Quality

    Article • Journal of Asian Development Studies, March 2025, Center for Research on Poverty and Attitude (Pvt) Ltd

    Syed Hasnain Alam

  41. Impact of Digital Marketing Strategies on Brand Image, Consumer Engagement and Loyalty

    Article • Journal for Social Science Archives, February 2025, Ali Institute of Research & Skills Development

    Syed Hasnain Alam

  42. Behavioral Finance: The Impact Of Socio-Demographic Factors On Investment Biases

    Article • Annual Methodological Archive Research Review, February 2025, Leading Educational Research Institute

    Syed Hasnain Alam

  43. Impact of Product Pricing, Packaging Information, and Brand Trust on Consumer Purchase Intention and Loyalty

    Article • Journal of Management & Social Science, February 2025, Leading Educational Research Institute

    Syed Hasnain Alam

  44. Social Media Marketing and its Impediments on Customer’s Post Purchase Behaviour

    Article • Review of Applied Management and Social Sciences, February 2025, South Punjab Center for Research and Development (SPCRD)

    Syed Hasnain Alam

  45. Luxury Purchase Intentions and the Interplay of Psychological and Social Factors

    Article • Research Journal for Social Affairs, February 2025, Research Journals Online

    Syed Hasnain Alam

  46. Assessing Student's Behavioral Intentions Towards AI Based Learning Tools

    Article • Journal of Asian Development Studies, February 2025, Center for Research on Poverty and Attitude (Pvt) Ltd

    Syed Hasnain Alam

  47. Strategic Resource Integration: Exploring the Role of Business Model Design, Human Capital, and Financial Capital in Startup Performance

    Article • Annual Methodological Archive Research Review, January 2025, Leading Educational Research Institute

    Syed Hasnain Alam

  48. The Impact of Marketing, Brand Perception, and Engagement on Purchase Intentions

    Article • Social Science Review Archives, December 2024, Knowledge Creation and Dissemination Centre

    Syed Hasnain Alam

  49. The role of Financial Literacy and challenges Faced by Rural Communities in Adoption of Digital Tools: An Empirical study on District Tharparkar

    Article • Journal of Social & Organizational Matters, December 2024, Universal Research Network

    Syed Hasnain Alam

  50. Bridging Customer Value and Cybersecurity Concerns to Predict eWOM on Social Networking Platforms

    Article • Research Journal for Social Affairs, December 2024, Research Journals Online

    Syed Hasnain Alam

  51. Consumer Adoption of Livestream Shopping: A Technology and Service Quality Perspective

    Article • Qlantic Journal of Social Sciences and Humanities, December 2024, Qlantic e Publications

    Syed Hasnain Alam

  52. <b>FROM AWARENESS TO INVESTMENT: UNPACKING THE RISK-BASED PATHWAY IN FINANCING DECISIONS</b>

    Article • Advance Journal of Econometrics and Finance, December 2024, Leading Educational Research Institute

    Syed Hasnain Alam

  53. Factors Influencing the Purchase Intention Towards Electronic Vehicle and Impact on Individual’s Pro-Environmental Future Intentions

    Article • Journal of Asian Development Studies, December 2024, Center for Research on Poverty and Attitude (Pvt) Ltd

    Syed Hasnain Alam

  54. Impact of Big Data Analytics on Organizational Performance: The Role of Business Analytics, Decision-Making Quality and Sustainability

    Article • The Regional Tribune, December 2024, Qlantic e Publications

    Syed Hasnain Alam

  55. Social Media Influencers and Cosmetics: The Role of Trust and Materialism in Consumer Purchase Decisions

    Article • Journal of Regional Studies Review, December 2024, UNICOM College of Business Studies

    Syed Hasnain Alam

  56. The influence of Electronic Word of Mouth and Perceived value on Green Purchase Intention

    Article • Regional Lens, December 2024, Qlantic e Publications

    Syed Hasnain Alam

  57. Voice AI and Conversational Marketing: Redefining the Digital Customer Journey

    Article • The Critical Review of Social Sciences Studies, December 2024, Ali Institute of Research & Skills Development

    Syed Hasnain Alam

  58. Customer Experience and Satisfaction in Anti-Dandruff Shampoo Consumption: Standpoint of Customer Behavioral Outcomes

    Article • The Asian Bulletin of Big Data Management, December 2024, Asian Academy of Business and Social Science Research

    Syed Hasnain Alam

  59. Impact of Sensory Branding and Brand Awareness on Consumer Buying Behavior

    Article • The Asian Bulletin of Big Data Management, December 2024, Asian Academy of Business and Social Science Research

    Syed Hasnain Alam

  60. Student Retention in IELTS Platforms: Impact of Service Efficiency, Reviews, and Satisfaction

    Article • THE ASIAN BULLETIN OF GREEN MANAGEMENT AND CIRCULAR ECONOMY, December 2024, Asian Academy of Business and Social Science Research

    Syed Hasnain Alam

  61. The Human Side of Branding: Warmth, Competence & Loyalty

    Article • Indus Journal of Social Sciences, December 2024, Ali Institute of Research & Skills Development

    Syed Hasnain Alam

  62. Private Finance as Public Planner: A Channel-Based Framework for Equitable and Strategic Climate Transitions

    Article • Research Journal of Psychology, December 2024, Ali Institute of Research & Skills Development

    Syed Hasnain Alam

  63. Impact of Content Marketing Strategy on Brand Equity; Evidence from a Multi-Mediator and Multi-Moderator Model

    Article • Journal of Management & Social Science, December 2024, Leading Educational Research Institute

    Syed Hasnain Alam

  64. Role of Customer Loyalty in Online Banking Services through Artificial Intelligence (AI)

    Article • Review Journal of Social Psychology & Social Works, December 2024, The Knowledge Tree

    Syed Hasnain Alam

  65. THE IMPACT OF EVENT MARKETING STRATEGIES ON CORPORATE BRAND CREDIBILITY AND PURCHASE INTENTIONS

    Article • ACADEMIA International Journal for Social Sciences, December 2024, Academia (Private) Limited

    Syed Hasnain Alam

  66. Digital Rivalries and Prestige Personas: Brand Identity and Oppositional Loyalty in the Luxury Fashion Industry

    Article • Annual Methodological Archive Research Review, November 2024, Leading Educational Research Institute

    Syed Hasnain Alam

  67. Breaking the Barriers in Social Commerce in context of Seller Uncertainty and Repurchase Intensions

    Article • Research Journal for Social Affairs, November 2024, Research Journals Online

    Syed Hasnain Alam

  68. Behavioral Biases of Promotion Strategies in Consumer Paradox Towards Brand Equity: Thematic Analysis

    Article • Qlantic Journal of Social Sciences, June 2024, Qlantic e Publications

    Syed Hasnain Alam

  69. Examining the Adoption of Metaverse and Accounting Information Systems in Business Strategy

    Article • Journal of Asian Development Studies, June 2024, Center for Research on Poverty and Attitude (Pvt) Ltd

    Syed Hasnain Alam

  70. Extended Signaling Theory and Role of Corporate Social Responsibility and Brand Personality

    Article • Engineering Economics, October 2023, Publishing House Technologija

    Syed Hasnain Alam

  71. Technology Services Perception and Behavioral biases of Promotion in Consumer paradox towards Generation Z: Evidence from Emerging Market

    Article • Journal of Organisational Studies and Innovation, September 2023, Management & Business Academy

    Syed Hasnain Alam

  72. The role communication, informativeness, and social presence play in the social media recruitment context of an emerging economy

    Article • Cogent Business & Management, September 2023, Taylor & Francis

    Syed Hasnain Alam

  73. Behavioral biases in consumer paradox towards counterfeit luxury products: a comparative study between China and Pakistan

    Article • Current Psychology, July 2023, Springer Science + Business Media

    Syed Hasnain Alam

  74. A Systematic Review in the World of the Metaverse

    Article • Market Forces, June 2023, Karachi Institute of Economics and Technology

    Syed Hasnain Alam

  75. Promotion strategies in consumer paradox towards with word of mouth brand equity

    Article • ReMark - Revista Brasileira de Marketing, June 2023, University Nove de Julho

    Syed Hasnain Alam

  76. Corporate governance, cash holding, and firm performance in an emerging market

    Article • International Journal of Finance & Economics, March 2023, Wiley

    Syed Hasnain Alam

  77. Effect of Social Media Marketing of Luxury Brands on Brand Equity, Customer Equity and Customer Purchase Intention

    Article • Amfiteatru Economic, February 2023, Faculty of Accounting and Management Information Systems

    Syed Hasnain Alam

  78. Role of Marketing Strategies to Generation Z in Emerging Markets

    Article • Journal of Organisational Studies and Innovation, January 2023, Management & Business Academy

    Syed Hasnain Alam

  79. Psychological consumer behavior and sustainable green food purchase

    Article • Asia Pacific International Journal of Marketing, January 2022, Emerald

    Syed Hasnain Alam

  80. Role of Augmented Reality in Changing Consumer Behavior and Decision Making: Case of Pakistan

    Article • Sustainability, December 2021, MDPI AG

    Syed Hasnain Alam

  81. Host country corruption and headquarters-subsidiary relationships in emerging economies

    Article • International Journal of Emerging Markets, August 2021, Emerald

    Syed Hasnain Alam

  82. Impact of smartphones, self-determination and patience on subjective well-being of bottom of pyramid customers

    Article • ReMark - Revista Brasileira de Marketing, June 2021, University Nove de Julho

    Syed Hasnain Alam

  83. Resilience and cleaner production in industry 4.0: Role of supply chain mapping and visibility

    Article • Journal of Cleaner Production, April 2021, Elsevier

    Syed Hasnain Alam

  84. Exploring marketing orientation in integrated Islamic schools

    Article • Journal of Islamic Marketing, March 2021, Emerald

    Syed Hasnain Alam

  85. Marketing advantages and sustainable competitiveness through branding for the supply chain of Islamic country

    Article • Journal of Islamic Marketing, February 2021, Emerald

    Syed Hasnain Alam

  86. Evaluation of risk adjusted performance of mutual funds in an emerging market

    Article • International Journal of Finance & Economics, February 2021, Wiley

    Syed Hasnain Alam

  87. Application of gray DEMATEL-ANP in green-strategic sourcing

    Article • Technology in Society, February 2021, Elsevier

    Syed Hasnain Alam

  88. Switching behaviors toward green brands: evidence from emerging economy

    Article • Environment Development and Sustainability, January 2021, Springer Science + Business Media

    Syed Hasnain Alam

  89. Day‐of‐the‐week effect and market liquidity: A comparative study from emerging stock markets of Asia †

    Article • International Journal of Finance & Economics, January 2021, Wiley

    Syed Hasnain Alam

  90. Effect of spirituality and ethics on green advertising, and the multi- mediating roles of green buying and green satisfaction

    Article • Cogent Business & Management, January 2021, Taylor & Francis

    Syed Hasnain Alam

  91. Social sustainable supply chains in the food industry: A perspective of an emerging economy

    Article • Corporate Social Responsibility and Environmental Management, October 2020, Wiley

    Syed Hasnain Alam

  92. Rise of Digital Media to Triumph Brand Loyalty

    Article • August 2018, Institute of Electrical & Electronics Engineers (IEEE)

    Syed Hasnain Alam

  93. Role of Green Information System and Information Cycle in Environmental Performance

    Article • June 2018, Springer Science + Business Media

    Syed Hasnain Alam

  94. A study of big data for business growth in SMEs: Opportunities & challenges

    Article • March 2018, Institute of Electrical & Electronics Engineers (IEEE)

    Syed Hasnain Alam

  95. Testing and incorporating additional determinants of ethics in counterfeiting luxury research according to the theory of planned behavior

    Article • Psihologija, January 2018, National Library of Serbia

    Syed Hasnain Alam

  96. Revit-Based Automation Modeling for Intermediate Railway Station

    Article • July 2017, Institute of Electrical & Electronics Engineers (IEEE)

    Syed Hasnain Alam

  97. Factors Affecting Employee Motivation Towards Employee Performance: A Study on Banking Industry of Pakistan

    Article • June 2017, Springer Science + Business Media

    Syed Hasnain Alam

  98. Classification of Malicious Web Pages through a J48 Decision Tree, a Naïve Bayes, a RBF Network and a Random Forest Classifier for WebSpam Detection

    Article • International Journal of u- and e- Service Science and Technology, April 2017, Science and Engineering Research Support Society

    Syed Hasnain Alam

  99. Effects of Hedonism and Utilitarianism in Advertising in E-Business Equity

    Article • August 2016, Institute of Electrical & Electronics Engineers (IEEE)

    Syed Hasnain Alam

  100. Online Purchase Intentions in E-Commerce

    Article • August 2016, Institute of Electrical & Electronics Engineers (IEEE)

    Syed Hasnain Alam

  101. Impact of cloud services to the economic growth

    Article • July 2016, Institute of Electrical & Electronics Engineers (IEEE)

    Syed Hasnain Alam

  102. Visual Merchandising, Sensational Seeking and Collectivism

    Article • 系统科学与信息学报(英文), January 2016, Journal of Systems Science and Information (JSSI)

    Syed Hasnain Alam

  103. Online Shopping

    Article • Asian Social Science, August 2015, Canadian Center of Science and Education

    Syed Hasnain Alam

  104. Random Forest

    Article • International Journal of Economics and Finance, June 2015, Canadian Center of Science and Education

    Syed Hasnain Alam

  105. Brand

    Article • International Journal of Marketing Studies, May 2015, Canadian Center of Science and Education

    Syed Hasnain Alam

  106. Consumer Psychology

    Article • International Journal of Marketing Studies, May 2015, Canadian Center of Science and Education

    Syed Hasnain Alam

  107. Journal of Organisational Studies and Innovation

    Article • Journal of Organisational Studies and Innovation, Management & Business Academy

    Syed Hasnain Alam